A couple weeks ago, there was a great cartoon by Leigh Rubin in my local paper -
Now I only know a little about dairies; the cows have to be milked twice a day every day. The dairyman sells his milk to a distributor/co-op, at a price largely set outside of his control.
I like this cartoon because the dairyman is dealing with his circumstances in at least three innovative ways:
- He is getting out of having to milk this cow, since it looks as though the customer would get the milk themselves - saving him time.
- He is selling direct to the customer.
- He is selling the benefit of the milk bath, rather than selling the milk itself.
Each of these can also be applied to you as an entrepreneur:
- Can you turn something you have to do, into something valuable to someone else that they would do themselves?
- Can you avoid the middleman and sell direct to customers?
- Can you sell your product to a different market altogether, using benefits ancillary to your primary market?
My guess is that dairymen have had to be very innovative to stay in business, so how about you?